April 1, 2011
THREE WAYS TO CELEBRATE MOM AND TAKE A STAND AGAINST BREAST CANCER
A decade after introducing the now-famous, soft pink Stand Mixer that helped raise millions for the fight against breast cancer, KitchenAid has launched a new, hotter pink model celebrating the 10th anniversary of Cook for the Cure, its philanthropic partnership with Susan G. Komen for the Cure, the leader of the global breast cancer movement. Together with the original pink version and a white model with pink trim band, this bold, eye-catching Raspberry Ice Stand Mixer brings to three the number of choices for celebrating moms, and celebrating the cause, with this enduring Mother’s Day gift.
KITCHENAID NAMED APPLIANCE “BRAND OF THE YEAR”
A study of American consumers by Harris Interactive, the research firm behind the well-regarded Harris Poll, has identified KitchenAid as Brand of the Year for the major appliance and small appliance brands. Results are determined on the basis of six key measurements including “brand equity,” a keystone of the program that measures familiarity, quality and purchase consideration
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