Cook for the Cure® gives people with a passion for cooking a way to support a meaningful cause. The program raises funds and awareness for the fight against breast cancer. From pink products and celebrity chef auctions to home-based fundraising events, this partnership between KitchenAid and Susan G. Komen® has raised more than $9 million
Engineered for performance, this series offers premium features and timeless design to deliver professional-style results every time. Introducing the first food processor with hands-free, commercial-style dicing, calibrated for your countertop. The new 16 cup Pro Line® Series Food Processor debuts an advanced dicing mechanism and the exclusive ExactSlice System, to slice from thick to thin
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July 10, 2013
New KitchenAid® Refrigerator Features Unique Platinum Interior
KitchenAid is introducing a new French Door refrigerator that not only maximizes food preservation and freshness, but flatters the refrigerator’s contents by providing a sophisticated, platinum interior backdrop as an alternative to the traditional stark white finish.
June 1, 2013
HELP WANTED: 1,000 COOKS IN U.S. AND CANADA
This July, Susan G. Komen® and the Canadian Breast Cancer Foundation (CBCF) are partnering with KitchenAid to encourage anyone who enjoys cooking and entertaining to turn a summer gathering into a “party with a purpose” by hosting a Cook for the Cure party. The goal of this 1,000 Cooks for the Cure initiative is to enlist at least 1,000 cooks in the U.S. and Canada to host any type of get-together from July 19-28 and simply ask their guests to make a donation to Komen (United States residents) or the CBCF (Canada residents) in any amount to support the fight against breast cancer.
KITCHENAID EXPANDS SPONSORSHIP OF FOOD & WINE CLASSIC IN ASPEN
Building on its longstanding sponsorship of the Food & Wine Classic in Aspen, KitchenAid is partnering with Food & Wine to share culinary content from the event far beyond the 5,000 or so fortunate foodies and cooks expected to attend. Scheduled for June 14–16, the Classic will feature more than 120 events, including demonstrations by such notable chefs as Mario Batali, Jacques Pépin, Marcus Samuelsson and many others.
May 1, 2013
NEW KITCHENAID CAMPAIGN AFFIRMS “THERE’S SO MUCH MORE TO MAKE”
The tagline “There’s so much more to make” takes on double meaning in a new integrated marketing campaign for KitchenAid, the premium “go to” brand for generations of cooking and baking enthusiasts.
COOK FOR THE CURE® FOR MOTHER’S DAY
Cook for the Cure®, a partnership between Susan G. Komen® and KitchenAid that has raised more than $9 million for the fight against breast cancer, is offering three ways to celebrate Mother’s Day with gifts that keep on giving.
KITCHENAID PARTNERS WITH KIPS BAY DECORATOR SHOW HOUSE AS EXCLUSIVE KITCHEN APPLIANCE SPONSOR
As exclusive kitchen appliance sponsor of this year’s Kips Bay Decorator Show House, KitchenAid has teamed up with House Beautiful to host a series of events with renowned chefs and culinary experts in the Sharp townhouse, a five-story Upper East Side town house that has been completely transformed by leading designers.
April 1, 2013
KITCHENAID PARTNERS WITH ABT ELECTRONICS TO PROMOTE RECYCLING
KitchenAid is partnering with Abt Electronics in Glenview, Illinois to kick off Earth Week and encourage the responsible disposal of unwanted small electric kitchen appliances. From April 18 through May 16, Abt customers will receive an instant rebate toward the purchase of a new KitchenAid small appliance when they bring in any brand of small electric kitchen appliances to the store.
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