June 1, 2013

HELP WANTED: 1,000 COOKS IN U.S. AND CANADA

This July, Susan G. Komen® and the Canadian Breast Cancer Foundation (CBCF) are partnering with KitchenAid to encourage anyone who enjoys cooking and entertaining to turn a summer gathering into a “party with a purpose” by hosting a Cook for the Cure party. The goal of this 1,000 Cooks for the Cure initiative is to enlist at least 1,000 cooks in the U.S. and Canada to host any type of get-together from July 19-28 and simply ask their guests to make a donation to Komen (United States residents) or the CBCF (Canada residents) in any amount to support the fight against breast cancer.

KITCHENAID EXPANDS SPONSORSHIP OF FOOD & WINE CLASSIC IN ASPEN

Building on its longstanding sponsorship of the Food & Wine Classic in Aspen, KitchenAid is partnering with Food & Wine to share culinary content from the event far beyond the 5,000 or so fortunate foodies and cooks expected to attend. Scheduled for June 14–16, the Classic will feature more than 120 events, including demonstrations by such notable chefs as Mario Batali, Jacques Pépin, Marcus Samuelsson and many others.

May 1, 2013

NEW KITCHENAID CAMPAIGN AFFIRMS “THERE’S SO MUCH MORE TO MAKE”

The tagline “There’s so much more to make” takes on double meaning in a new integrated marketing campaign for KitchenAid, the premium “go to” brand for generations of cooking and baking enthusiasts.

COOK FOR THE CURE® FOR MOTHER’S DAY

Cook for the Cure®, a partnership between Susan G. Komen® and KitchenAid that has raised more than $9 million for the fight against breast cancer, is offering three ways to celebrate Mother’s Day with gifts that keep on giving.

KITCHENAID PARTNERS WITH KIPS BAY DECORATOR SHOW HOUSE AS EXCLUSIVE KITCHEN APPLIANCE SPONSOR

As exclusive kitchen appliance sponsor of this year’s Kips Bay Decorator Show House, KitchenAid has teamed up with House Beautiful to host a series of events with renowned chefs and culinary experts in the Sharp townhouse, a five-story Upper East Side town house that has been completely transformed by leading designers.

April 1, 2013

KITCHENAID PARTNERS WITH ABT ELECTRONICS TO PROMOTE RECYCLING

KitchenAid is partnering with Abt Electronics in Glenview, Illinois to kick off Earth Week and encourage the responsible disposal of unwanted small electric kitchen appliances. From April 18 through May 16, Abt customers will receive an instant rebate toward the purchase of a new KitchenAid small appliance when they bring in any brand of small electric kitchen appliances to the store.

KITCHENAID RETURNS AS EXCLUSIVE APPLIANCE SPONSOR OF 2013 AUSTIN FOOD & WINE FESTIVAL

KitchenAid will return to Texas this month as the exclusive appliance sponsor at the April 26 – 28 Austin FOOD & WINE Festival, a major culinary event that brings together some of the nation’s top culinary, wine and spirit experts, along with thousands of passionate cooks and food lovers. Chefs scheduled to demonstrate their talents on fully-equipped KitchenAid demonstration stages include Paul Qui, Marcus Samuelsson, Jonathan Waxman and Andrew Zimmern, to name a few.

KitchenAid Facebook Recipe Tab Gives Cooks More Ways to Explore

Recognizing that home cooks have plenty of choices when it comes to online recipe sources, KitchenAid has adopted a highly tailored approach for serving up recipe content. Created as a resource for its social community – specifically for those who own or are considering KitchenAid products – the brand’s new Facebook recipe tab allows for easily searching recipes by appliance, available ingredients, courses and occasions. In addition to recipe filtering, the tab enables recipe sharing among community members and the creation of a “My Recipes” file.

March 1, 2013

KITCHENAID ADDS NEW BLENDERS TO PREMIUM COLLECTION

When asked to develop designs for the latest KitchenAid® blenders, the brand’s engineers were issued a challenge. Create models that are so well made, so powerful, so multi-functional and so easy to use, that cooks will keep them on their countertops rather than stow them away for making the occasional smoothie or icy cocktail.

KITCHENAID ENLISTS HOME COOKS AND CHEFS TO COOK FOR THE CURE®

More than a decade after introducing its first pink product to help raise funds and awareness for the fight against breast cancer, KitchenAid is celebrating a major milestone: more than $9 million raised to date through its Cook for the Cure® program benefitting Susan G. Komen for the Cure.

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